How this Startup Founder Made Living Abroad Work For Her

Posted by Behere | September 25, 2018 | Article
behere member feature joyce

At Behere, we’re constantly inspired by our amazing community. We’re thrilled to be featuring some of the inspiring women that have used Behere, around the world, to share their stories and how they’ve made living abroad possible.

From unconventional roles, to starting businesses while abroad, these ladies have worked very hard to make this their reality. They share their biggest learnings, favorite memories and places, and their advice for someone thinking about taking the leap.

Today’s Behere member feature Joyce McCaffrey, is a startup founder from Canada. She used Behere to live Barcelona this summer. While busy running her own startup, Joyce took time to explore Spain and ring in the one year anniversary of her company’s launch from abroad. Read on to check out her story!

What do you do for work that allows you to work remotely?

“A year ago, I started a digital content marketing agency called Atlas Content Studio. We specialize in creating credible online awareness for underrepresented areas of health. Think mental health, vaccination, sexual health – areas that people don’t necessarily want to talk about or simply don’t know the facts. Clients hire us to develop online strategies to tackle those 
awareness gaps. It’s super niche, but incredibly rewarding.”

What did a day in the life look like for you abroad?


“Life moves slower in Spain. My apartment was by the beach, so I’d take the time to eat breakfast on my balcony in Barceloneta then walk to my workspace – about 30 mins through the beautiful maze-like streets of El Born (my favorite neighborhood). I’d spend the day at work, then go for a run along the beach, or explore a new neighborhood with friends from the workspace. Needless to say, every day was inspiring.”


What was your biggest learning while abroad?

“The biggest thing I’ve learned from living abroad is that anything is possible. It applies to everything in life, but in this case – it’s possible to define the way you want to live, work, and travel. A second learning that caught me by surprise, was the value of solo traveling. It turned out to be one of the most empowering experiences I’ve ever had, and something I’ll be prioritizing moving forward.”

How did Behere help you on this journey?

“My dream was to start a business that allowed me to do the work that I love, while offering the flexibility to travel often and work abroad. I was busy learning how to run a startup, so researching how to work remotely was out of the question. Fortunately, Behere had every detail figured out – a beautiful apartment, a workspace space filled with likeminded people, and local recommendations upon arrival. My entire trip was curated based on the experience I wanted to have, and the process was seamless. Barcelona was my twelfth month since starting my business – so I got to ring in my one-year living out the very dream that got me started. It was a surreal feeling, and I’ll always have Behere to thank for that.”

What was your favorite day abroad?

“I took a weekend trip to Cadaqués, a beautiful coastal town in Costa Brava. It’s where Salvador Dalí lived, and it honestly looks like a painting.”

Your #1 piece of advice for someone who’s thinking about living abroad?

“Commit to it, make it happen, and start living out your dream.”

Are you running a business and desperately want to travel to experience new cities but can’t fathom planning it? Learn how Behere helps make this lifestyle possible here. If you want to start living abroad, choose from one of our amazing locations here.

Connect with Joyce via her website or on Instagram.

Images and words courtesy of Joyce McCaffrey.

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